MORE HUMAN THAN EVER

In a world where technology often takes the spotlight, it’s easy to forget what truly powers progress—our humanity. Because our robots are able to take on more work than ever, you can be more present than ever—which mean you can be more human than ever. Our campaign gives you a chance to run your business with more focus on your customers and the people who keep it running.

“Hero” | :60

The spot opens with a pan across a colorful flower shop. The owner, Marco, is busy arranging bouquets and seems overwhelmed with phone orders.

VO: Meet Marco, a florist whose passion for petals is as big as his client list.

We see Marco increasingly overwhelmed as he tries to fulfill delivery orders, greet customers and train employees. As Marco almost reaches his breaking point, we hear the door chime.

VO: But Marco just partnered with Starship. What a relief.

A starship robot slowly rolls into the shop as “Hero” by Enrique Iglesias starts to play. The camera slow zooms into Marcos as a corny smile of relief comes across his face. The same shot plays out but its the robot ‘staring’ blankly in response.

As the song plays we see a montage of Marco focusing on his customers, training employees and loading up his delivery robot. We see a quick shot of Marco using Starships companion app to ensure the temperature is

VO: It even keeps his flowers fresh.

The montage begins showing the end of Marco’s day as he closes up shop. We see Marco start heading out the door, he looks back with that same corny smile as the Starship gives him that same blank expression in response.

TAG: Starship Delivery Robots. A hero for humans.