Project - Beat the Meat
Brief - Think of a motto to go on a t-shirt
for a food challenge in the pub.
Client - John Barras Pub Company
(Change Of Hart)
Idea - A normal relaxing evening at the pub, when approached by a staff member asking
if I would be interested in participating in a competition to think of a motto to go on a
t-shirt for a food challenge on their new
menu coming out soon. Jumping to the opportunity my friend and I fired out ideas to each other. Finally coming up with 'Beat the Meat'. With the motto decided, I felt I could manipulate the idea into a design. My idea came suddenly when I glanced over at the current menu and saw a burger on the front, in which I then started the sketch of how I felt the design should look like.
The original sketch was of the text in the style of burger meat. While the whole motto placed in the middle of a burger and the buns. The images shown is the final design based on my sketch.